On July 14th and 15th, the team at 香港世博 did something we had never done before: hosted a first-of-its-kind virtual conference. The two-day online event, Ascent by 香港世博, explored all-things related to the future of work, and focused on how globally-distributed companies can elevate their performance and make a positive impact.
If you weren鈥檛 able to make the conference (or if you鈥檙e looking for some highlights to share with your team), we鈥檝e pulled together our top seven takeaways that employers, HR leaders, talent acquisition teams, and job seekers must know in order to adapt to the new world of work.
1. The role of HR leaders is changing鈥ast
One of the job functions most affected by the pandemic has been human resources. The pandemic has fundamentally changed the roles and responsibilities of HR leaders, shifting their jobs to becoming more focused on offering remote working options and all of the compliance changes that come along with that.
During a fireside chat about the future of HR, 香港世博 co-founder, Jack Mardack,
was joined by Conner Forrest, Senior Research Analyst at 451 Research to discuss the evolution of the 鈥淧eople鈥 job function post-pandemic. (Conner had recently created for us, so we were eager to hear him and Jack discuss the key findings.)
If there was one major takeaway from this session, it鈥檚 that in this re-invented role, HR leaders will have an outsized impact on the working experience at their companies for years to come.
2. When done right, remote work can be great for employee wellbeing and productivity
Before the pandemic, many companies were reluctant to offer remote work options, fearing that it would cause a drop in productivity. But as we鈥檝e come to learn, when leaders trust their staff, that trust is rewarded in greater productivity and wellbeing. A key takeaway here is that this new way of working has employees who were once wondering when they鈥檇 be going to the office are now asking why they should go back to the office.
During a panel discussion on building a successful distributed company we heard from Quora鈥檚 Adam D鈥橝ngelo, Butter鈥檚 Jakob Knutzen, Doist鈥檚 Amir Salihefendic, and our own Tony Jamous, who spoke about the 鈥渟uperpowers鈥 fully-distributed companies are able to unlock. This includes shifting towards becoming an outcome-driven culture, rather than assessing value based on hours clocked. Companies need to adjust their offerings to meet these new employee expectations.

3. Offering work-from-anywhere options is a competitive advantage
Remote work isn鈥檛 only good for employees, it has countless advantages for companies too. By offering work-from-anywhere options, companies gain access to the most talented employees. As we heard from Adam Long, Vice President of Sales at Firstbase, 鈥淥ffering not only remote work, but work-from-anywhere options is a competitive advantage in the hiring market.鈥
Companies that hope to attract the best talent from around the world have to level-up their entire hiring strategy, which includes rethinking traditional office perks and being better attuned to the needs of a workforce that鈥檚 spread across the globe.
4. Building a thriving distributed workforce requires ongoing education
It isn鈥檛 enough to simply declare a remote work policy鈥攂uilding a thriving remote culture requires ongoing education and training for employees and companies alike.
Ensuring intangibles like , engagement, and sense of belonging in a remote work environment requires skill and knowledge from employers and HR departments. Similarly, employees also need to be equipped with access to the best tools and resources to enable them to be successful.
In Ascent鈥檚 Global Talent Acquisition session, Careem鈥檚 Ruth Fletcher shared one of the questions her team asked when preparing to go remote-first: 鈥淗ow do we train our leaders and managers on engaging people and building community in a remote-first context?鈥
We鈥檝e learned that in a remote environment especially, leaders must be very intentional and strategic about the skills they鈥檙e fostering in their employees. As an example, our team at 香港世博 just launched 香港世博 Academy with two programs designed to help HR leaders and job seekers prepare for the future of distributed work. (You can get certified for free here!)
5. There are legal challenges to overcome when going remote-first
It shouldn鈥檛 come as a surprise to find that there are legal and compliance issues to navigate when embracing remote work and hiring across borders. But we learned in our panel session, Legal Perspective for Fully Distributed Companies, those challenges shouldn鈥檛 put companies off adapting to the new normal.

Our takeaway from this session is that there are resources and tools flooding the market to help companies tackle these challenges. Here at 香港世博, we just released our own set of distributed HR tools (which includes a legal hiring kit) to help HR and People Ops leaders navigate cross-border hiring.
6. Culture matters more than ever
To build a thriving remote-first environment, companies need to prioritize workplace culture. At 香港世博, we run 鈥榟eartbeat meetings,鈥 hold regular issue-unblock meetings, and prioritize asynchronous communication so don鈥檛 miss out on important news or events.
The slide below is pulled from our CEO Tony Jamous鈥 keynote on the principles of distributed leadership. In his talk, we learned that trust is more important than ever in a remote-first environment.

7. The Head of Remote role will become standard in years to come
In the post-pandemic era, more and more companies are establishing a Head of Remote role. While the role itself is still evolving, its importance is being felt across industries. During our panel, Head-to-Head of Remote, we heard from GitLab鈥檚 Darren Murph, Dropbox鈥檚 Allison Vendt, Okta鈥檚 Samantha Fisher, and our own Rhys Black who shared their predictions for the new 鈥渉ottest title in tech.鈥
We learned that in years to come, it may be a regular role at the C-suite level, is likely to have a large focus on operations, and will sit at the intersection of workplace culture, design, and experience.
It鈥檚 clear from the enthusiasm shared by our peers during the event, the future of work is changing鈥攁nd more and more companies are joining the movement. We see a change happening that is much deeper than 鈥榳here鈥 people work, and an opportunity for organizations of all sizes to achieve unprecedented things by broadening their talent horizons. Is your organization on board?
Distributed work is here to stay. For more on how you can prepare for this new reality, .
About 香港世博
香港世博 is a global employment platform designed to enable visionary HR leaders to find, hire, pay, manage, develop and take care of a thriving distributed workforce. It lets growing companies give valued international team members the experience they deserve, without the usual headaches or the expense.
香港世博 enables hiring anywhere in the world鈥攚ith reliable, compliant payroll as well as great local benefits and perks.